Real client project
Jadave Ice: making a technical service easy to understand and quote.
The client had real services, project footage, and specialized knowledge. Allen turned those materials into a clear service story with proof, service-area context, and a direct request-a-quote path.
- Business
- Industrial and specialty cleaning
- Deliverable
- Service and quote website
- Allen's role
- Strategy, design, development, launch support
- Status
- Delivered client website
01 / The brief
Explain the difference, show the work, make the next step obvious.
Dry ice blasting is unfamiliar to many buyers, and Jadave also offers wet ice blasting for different surfaces and budgets. The website needed to explain both options without burying visitors in technical language.
It also needed to establish that this was a real operating service business. That meant using genuine project media, naming practical applications, showing where the company works, and giving a visitor enough structure to request the right kind of quote.
Client supplied
Real knowledge and real project material.
- Dry and wet ice blasting service information
- Industry applications and service-area details
- Company branding and contact information
- Before-and-after imagery, project photos, and working videos
- Technical context needed to explain the cleaning process accurately
Allen built
A structured route from curiosity to quote.
- Positioning, page architecture, and service hierarchy
- Dry-versus-wet comparison and process education
- Project-proof sections using the supplied media
- Service-area, contact, and project-qualification content
- A mobile-friendly quote form and click-to-contact path
02 / Build record
What was completed.
The work covered the public website and the practical details required to publish it.
- 01
Service architecture
Organized six service areas and the wider industrial, automotive, equipment, machinery, and restoration applications into a scannable hierarchy.
- 02
Clear technical education
Created a wet-versus-dry comparison, process explanation, and visual diagrams so buyers could understand method, surface, setting, and budget differences.
- 03
Real project proof
Placed before-and-after work, automotive and marine projects, and active cleaning footage where each asset supports a specific service claim.
- 04
Quote path
Built a dedicated request section that gathers useful project context while preserving direct contact options for visitors who prefer them.
- 05
Responsive delivery
Adapted the long-form service page, navigation, media, comparison content, and form for desktop, tablet, and mobile use.
- 06
Publishing support
Prepared the clean Netlify deployment, connected the domain and form workflow, and coordinated domain DNS with the client's existing email provider.
Review evidence
The quote experience was a specific point of approval.
The client reviewed the work during development. These are the exact written messages already approved for this project presentation.
“Hey Allen appreciate it, it looks good thank you.”
“Love this look.”
The second message referred to the request-a-quote section.
03 / Delivery
Built to remain practical after launch.
The final website uses a lightweight static build, browser-native interactions, local media, structured page content, and a Netlify-compatible quote form. Poster images protect the first load from the full cost of project videos.
The source includes a repeatable build-and-publish workflow, a clean deploy folder, form handling, redirects, and a thank-you page. The client can update service wording, featured footage, or project proof without replacing the site architecture.
Evidence boundary: This case study documents the request, delivered website, launch support, and written review feedback. It does not claim measured increases in leads, rankings, traffic, or revenue.
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